MaestroQA gained key insights that boosted engagement with their top accounts

MaestroQA implemented PG:AI to eliminate hundreds of hours of manual research while uncovering consistent, high-quality insights. With PG:AI, they discovered previously hidden prospect insights, allowing them to drive more strategic conversations and progress key meetings more effectively.

MaestroQA faced challenges in delivering personalized, one-to-one engagement with each prospect due to the significant time spent on manual account research. As they focused on selling large transformational deals to high-level personas, low-touch interactions weren’t enough to drive meaningful engagement.

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To address this, they needed to speed up the account research process—reducing it from hours to minutes—while increasing engagement with key decision-makers in their target accounts. They also aimed to boost meeting bookings and conversion rates, particularly for AE-led prospecting efforts, including pre-conference outreach and quickly ramping up on key accounts.

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MaestroQA sought a solution that would provide high-quality, actionable insights while being easy to implement and widely adopted across their organization. They rolled out PG:AI across their SDR, AE, Rev Ops, and Leadership teams, ensuring that every function involved in sales and revenue operations could benefit from its insights. Today, the entire SDR and AE team actively uses PG:AI to drive smarter prospecting and engagement.

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By leveraging frameworks like the Value Pyramid, 3 Whys, discovery questions, and email content, they have refined their outreach strategy to be more relevant, personalized, and impact-driven. Additionally, they have implemented a QA program to assess and optimize messaging, ensuring they are targeting the right accounts, right contacts, and using the right messaging. This approach helps align their outreach with executive initiatives and their value proposition, leading to more meaningful conversations and stronger engagement.

• Over 5 hours saved per account in research time
• Increased quality of research insights
• Improved quality in messaging

Looking ahead, MaestroQA plans to leverage PG:AI to analyze and score their territory, helping them identify accounts with a high propensity to buy. This data-driven approach will enable their team to prioritize the right opportunities and optimize their sales strategy.

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As their GTM team continues to expand, every new team member will be onboarded onto PG:AI, ensuring a consistent, insights-driven approach to customer engagement and territory management.