Coralogix eliminated hundreds of hours spent on manual account research

Coralogix chose PG:AI to eliminate hundreds of hours spent on manual account research while ensuring consistent, high-quality customer engagement across their growing sales organisation.

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Since implementing PG:AI, they've achieved a 90% reduction in account research time and now use it for every opportunity, from initial conversations through to preparing for executive meetings.

Coralogix’s sales teams were spending 2–3 hours on research for every engagement, trying to piece together information from multiple sources. Due to the vast amount of opportunities they had, it was unsustainable and hard to give each opportunity the research time it needed. AEs struggled to maintain consistent, high-quality engagement across a large customer base

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Recognizing the need for a more scalable approach, Coralogix sought a solution that could automate account research and provide deeper insights into each prospect. Their goal was to free up valuable time for sales teams, improve engagement quality, and ultimately drive stronger, more strategic customer relationships.

Coralogix selected PG:AI for its ability to automate account research and provide deep insights into each prospect. This enabled them to demonstrate a detailed understanding of their prospects during customer meetings, quickly build trust and align with the prospects goals. The impact was immediate, even leading to a deal being closed from the POC test batch of accounts. Now, PG:AI is being rolled out across Coralogix’s global enterprise and commercial sales teams, with 50+ users leveraging its capabilities.

• 90% reduction in account research time (turning a 2-hour task into 15 minutes)
• Use PG:AI for every opportunity, to build a hypothesis for initial conversations through to preparing for executive meetings in opportunities
• Secured a major deal with a leading UK financial services company, leveraging PG:AI to craft a compelling point of view for their meeting with the CTO
• More strategic customer conversations
• Consistent value messaging across teams
• Improved sales team confidence and satisfaction
• Better alignment between sales and marketing

Coralogix has rolled out PG:AI to their global sales team and plans to implement PG:AI’s territory analysis to refine their 2025 territory planning, optimizing market coverage and resource allocation.